In our JUST ONE MORE workshop you will develop marketing and communication ideas for your product portfolio to maximise the potential of your base business. In contrast to promotions, JUST ONE MORE does not promote short-term sales but sustainably increases your user base as well as long-term loyalty and usage intensity. Adopting a structured ideation framework, the team will identify relevant trial and consumption barriers and develop concrete ideas to strengthen your core business.

Objective:

The objective of this workshop is to develop powerful ideas for your existing product portfolio in order to increase your user base, brand loyalty and usage intensity. The participants will learn the basic concepts and mechanisms of “JUST ONE MORE ” and will be inspired with a variety of case studies and examples to develop their own ideas.

Target Group:

• Brand teams
• Market research

Content:

• Definition & benefits of Just one More
• Target group definition
• Identifying barriers
  • Trial barriers
  • Consumption barriers
• „Just one More“ ideation framework and case studies

Methods:

• Theory vverview
• Case studies
• Group work and discussions
• Ideation and creative sessions

Duration:

• 1 day

Participants:

• 5-20 participants

Preparation:

• Target group definition
• Brand positioning
• Consumer learnings & insights

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