Successful marketing concepts are based on relevant and in-depth consumer insights.  In the INSIGHTS INSIDE workshop, we uncover hidden consumer needs and underlying motivations and translate them into compelling INSIGHTS.  Compelling insights lead to a change in consumer behaviour and thus open up new growth potential for your brand.

Objective:

The objective of the workshop is to i) equip participants with the knowledge and tools to generate compelling consumer insights and ii) to generate a number of relevant insights for the respective brand.

Target Group:

• Brand teams
• Market research

Content:

• Overview Consumer Insights (benefits, definition & types)
• Success factors of compelling insights
• Uncovering hidden consumer needs
• Generating consumer insights
• Wording: The art of phrasing
• Optional: Consumer interviews

Methods:

• Theory overview
• Case studies & examples
• Group work & discussions
• Idea generation / Creative sessions

Duration:

• 1-2 days

Participants:

• 5-15 participants

 Preparation:

• Target group definition
• Consumer learnings

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