Successful marketing is based on solid fundamentals. In recent years, the variety and complexity of marketing activities has increased significantly, and especially young marketeers often miss the big picture. Our two-day MARKETING FUNDAMENTALS training offers a sound overview of the key marketing concepts and how they work together, thus creating the basis for well-reasoned decisions. All BBF Business Facilitators have broad marketing experience and enrich the training with their personal examples.

Objective:

The purpose of this training is to make participants familiar with the fundamental marketing concepts. We will explain the theory, show several inspiring case studies and examples, and practice the acquired knowledge in a number of exercises.

Target Group:

• Junior Marketing Manager

Content:

• The secrets of successful brands
• The power of differentiated target groups and in-depth consumer understanding
• Brand positioning – What counts?
• Developing powerful concepts and insights
• Creating brand value with integrated marketing communication
• Customer Experience Journey

Methods:

• Theory Overview
• Case Studies
• Group exercises
• Discussions

Duration:

• 2 days

Participants:

• 12-20 participants

Preparation:

• None

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