Successful marketing is based on solid fundamentals. In recent years, the variety and complexity of marketing activities has increased significantly, and especially young marketeers often miss the big picture. Our two-day MARKETING FUNDAMENTALS training offers a sound overview of the key marketing concepts and how they work together, thus creating the basis for well-reasoned decisions. All BBF Business Facilitators have broad marketing experience and enrich the training with their personal examples.
The purpose of this training is to make participants familiar with the fundamental marketing concepts. We will explain the theory, show several inspiring case studies and examples, and practice the acquired knowledge in a number of exercises.