Strong product news are essential for the growth of a company. Our BBF Business Facilitators will share the latest trends and market developments, relevant examples and case studies and inspire your team in a focused session using a variety of creative techniques to generate ideas that will drive brand growth.

Objective:

The objective of this workshop is to generate a variety of winning new product ideas for your target group, define the key benefits and parameters and create a visual (using live illustrations). Based on this, the team will choose the strongest ideas in terms of market potential and feasibility.

Target Group:

• Innovation manager
• Brand and Product-Management teams
• R&D departments
• Market research

Content:

• Market development & consumer trends
• Brand strength profile & strategic innovation areas
• Case studies and inspiration material
• Ideation
• Priorising ideas

Methods:

• Fact overview
• Trends & case studies
• Creative techniques
• Live illustration of ideas

Duration:

• 1 – 1 ½ days

Participants:

• 7 – 20 participants

Preparation:

• Target group definition
• Brand positioning
• Market development
• Consumer learnings & insights

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