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Author Archives: Gerlinde Kühr

Commercial Innovation
Open a new perspective for your base business

BusinessBy Gerlinde KührMonday January 28th, 2019Leave a comment

PRODUCT Innovation is a key pillar for the success of a company and hence it is required to sustainably grow the business. However, it is becoming increasingly challenging to launch successful product innovations. Hence, many businesses invest a huge amount of time and money to identify powerful innovations and often neglect the base business which…

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