… is the conviction of the half-hearted and the cautious. To always be on the safe side may protect you from unpleasant surprises. But it also prevents the wonderful surprises, unexpected impressions and unusual perspectives which open up to the brave and the curious.

Business projects are hardly ever the arena for courage and curiosity. And that is a true shame, because it is precisely this that makes us lose the opportunity of achieving innovative and unique results which ultimately secure our competitive edge.

“The trouble is, if you don’t risk anything, you risk even more.” (Erica Jong, American author)

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