“If you can dream it …

… you can do it” (Walt Disney). Imagination is the inner power of envisioning that manages to overcome mental block and inspires unexpectedly high performance. This is true for the might of your own imagination as well as for the visionary power of companies. Visions give us the energy and motivation to achieve the seemingly impossible.

“Impossible is nothing” copywrote the marketing agency of a renowned manufacturer of sports products in 2004. That was – as so often in marketing – an ambitious exaggeration, of course. Physics and mere logic teach us that there are in fact things that cannot be achieved. On the other hand we believe that “faith can move mountains”, and it is actually often that the seemingly impossible is only what had appeared impossible up to that moment. If no one has ever tried, how do we know it cannot be achieved?

So let us follow our inner visions and program us for success.