Leverage the crisis as an opportunity The past weeks and months have confronted us all with major challenges. Covid-19 had an unforeseeable and immediate impact on our society, on the economy and certainly also on your company. The way we live and the way we work has changed dramatically and most managers were busy with…
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Release the brakes and activate the idle forces in your company Braked out? Pushing the throttle and braking at the same time We ( the team of Berges Business Facilitation) sit in a briefing with the Managing Director of a quite large medium-size company. He explains to us that his team is not making the…
DetailsLet your business team shine and your results sparkle When projects succeed Seizing opportunities Constant change, digitization, new work, complexity reduction and sustainability are topics that companies concern themselves with – today more than ever. With a view to a successful implementation of these topics, undreamt-of opportunities for a better future arise. But many organizations…
DetailsPRODUCT Innovation is a key pillar for the success of a company and hence it is required to sustainably grow the business. However, it is becoming increasingly challenging to launch successful product innovations. Hence, many businesses invest a huge amount of time and money to identify powerful innovations and often neglect the base business which…
DetailsIntense price-focused communication has shaped consumers’ mindset over the past decade. Advertising campaigns like Saturn’s “Geiz ist Geil (Stinginess is cool)” in Germany have made a lasting impact on consumers purchase behaviour and the absolute price of a product has developed into the key purchase criteria. On top, the industry has reinforced this trend by…
DetailsWho doesn’t know them, those heartening worldly wisdoms, witticisms and proverbs that we are regaled with since childhood by well-intentioned people? These seem so trivial to us today that we can’t honor them or take them to heart. Or those persistent questions asked by children and seemingly uncomprehending outsiders, those provoking questions that challenge convictions…
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